Amy Bowen: Research Program Leader, Consumer Insights
Amy Bowen joined the Vineland Research and Innovation Centre in 2009 as a member of the Consumer Insights team. She was appointed Research Program Leader, Consumer Insights in 2013. Using an integrated approach, the Consumer Insights group is aligned with Applied Genomics and Horticultural Production Systems by providing information to guide the selection of breeding programs, the introduction of new varieties and the messaging of production practices to match consumer appeal. The ultimate goal is to identify characteristics that give value to new and existing products and most importantly that meet consumer expectations.
Amy’s current research activities include consumer and market intelligence and consumer preference drivers to inform about tree fruit and vegetable breeding programs and world crops introduction. Her research interests focus on understanding the intrinsic (appearance, aroma, taste) and extrinsic (price, packaging) drivers that impact consumer preference and choice for horticultural products.
Amy has a PhD in Biological Sciences with a specialization in Plant Science, Oenology and Viticulture from Brock University. She is also a certified sommelier through the Canadian Association of Professional Sommeliers.