Canada Blooms

Discover Vineland’s 49th Parallel Collection

About Dr. Amy Bowen

Amy Bowen: Research Program Leader, Consumer Insights

Amy Bowen joined the Vineland Research and Innovation Centre in 2009 as a member of the Consumer Insights team. She was appointed Research Program Leader, Consumer Insights in 2013. Using an integrated approach, the Consumer Insights group is aligned with Applied Genomics and Horticultural Production Systems by providing information to guide the selection of breeding programs, the introduction of new varieties and the messaging of production practices to match consumer appeal. The ultimate goal is to identify characteristics that give value to new and existing products and most importantly that meet consumer expectations.

Amy’s current research activities include consumer and market intelligence and consumer preference drivers to inform about tree fruit and vegetable breeding programs and world crops introduction. Her research interests focus on understanding the intrinsic (appearance, aroma, taste) and extrinsic (price, packaging) drivers that impact consumer preference and choice for horticultural products.

Amy has a PhD in Biological Sciences with a specialization in Plant Science, Oenology and Viticulture from Brock University. She is also a certified sommelier through the Canadian Association of Professional Sommeliers.

By: Dr. Amy Bowen

Dr. Amy Bowen
MAR 13
Wed 10:00am to 8:00pm

Garden Solutions Stage presented by Harrowsmith (Hall G)
03:00 PM

Join Dr. Amy Bowen from Vineland Research and Innovation Centre for an engaging presentation highlighting Vineland’s 49th Parallel Collection.

This made-in-Canada collection of roses is bred for a new generation of gardener looking for low-maintenance features and outstanding beauty.

Learn more at

Vineland Logo

What is Canada Blooms?

Canada Blooms is an annual world-class festival that connects people to the joys and benefits of nature through experiences with gardens and flowers, by promoting, educating, inspiring and celebrating all aspects of horticulture....


Canada Blooms
7856 Fifth Line South
Milton, ON L9T 2X8

On the Web


Sign up for our monthly newsletter to receive Canada Blooms news and gardening tips and offers right in you inbox.

©Copyright 2013 Canada Blooms
Site bySNAP 360