Vineland’s 49th Parallel Collection

About Dr. Amy Bowen

Amy Bowen: Research Program Leader, Consumer Insights
Amy Bowen joined the Vineland Research and Innovation Centre in 2009 as a member of the Consumer Insights team. She was appointed Research Program Leader, Consumer Insights in 2013. Using an integrated approach, the Consumer Insights group is aligned with Applied Genomics and Horticultural Production Systems by providing information to guide the selection of breeding programs, the introduction of new varieties and the messaging of production practices to match consumer appeal. The ultimate goal is to identify characteristics that give value to new and existing products and most importantly that meet consumer expectations.

Amy’s current research activities include consumer and market intelligence and consumer preference drivers to inform about tree fruit and vegetable breeding programs and world crops introduction. Her research interests focus on understanding the intrinsic (appearance, aroma, taste) and extrinsic (price, packaging) drivers that impact consumer preference and choice for horticultural products.

Amy has a PhD in Biological Sciences with a specialization in Plant Science, Oenology and Viticulture from Brock University. She is also a certified sommelier through the Canadian Association of Professional Sommeliers.

By: Dr. Amy Bowen

Dr. Amy Bowen
MAR 12
10:00am to 6:00pm - Canadian Shield™ Day

Unilock Celebrity Stage
12:00 PM

Dr. Amy Bowen will take you on a journey to discover Vineland Research & Innovation Centre’s 49th Parallel Collection featuring the Canadian Shield™ Rose, Canada Blooms plant of the year.

What is Canada Blooms?

Canada Blooms is an annual world-class festival that connects people to the joys and benefits of nature through experiences with gardens and flowers, by promoting, educating, inspiring and celebrating all aspects of horticulture....


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7856 Fifth Line South
Milton, ON L9T 2X8

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